Eurostar Appoints Havas Sports
Havas Sports & Entertainment has been appointed by Eurostar to support them on creative campaign development and activation, including PR and experiential, for its sponsorship properties.
The Havas Sports & Entertainment team will be led by Fredda Hurwitz, Global VP for strategic planning, marketing & communications and will involve the creative, PR and experiential departments from the UK, France, The Netherlands and Belgium offices.
Nina Ferrier, head of sponsorship at Eurostar, said: ‘Havas Sports & Entertainment combine creative thinking with an in-depth understanding of sport and its audiences. We feel they are a great fit for us and look forward to working with them during what will be an exciting year for sport and culture’.
Lucien Boyer, Global CEO and president of Havas Sports & Entertainment added: ‘Eurostar is one of Europe’s pioneering brands and we are extremely proud to be working with them on such an exciting project across a number of markets’.
‘At Havas Sports & Entertainment, we turn consumers into fans by uniting them with their passions. Over the coming year Eurostar will be creating a programme of events that bring together culture, sport and entertainment from right across Europe and we look forward to helping them share their stories with the public’.
Eurostar is an official sponsor of the London 2012 Olympic Games – check out Nick Mercer, commercial director for Eurostar, giving his ‘Olympic Confessions’ at SITV.
