Eurostar Signs Up To London 2012
High-speed rail company Eurostar has become a tier three sponsor of the London 2012 Olympic Games and Paralympic Games.
The deal sees Eurostar become the 30th domestic sponsor to the Games and the company has become the official international rail services provider.
Eurostar will be providing London 2012 with arrival and departure services at St Pancras International for those competing and working at the Games who are travelling to London on its trains.
It will also provide international rail services for London 2012’s operational requirements.
Outside of its sponsorship with LOCOG, Eurostar will also be carrying many spectators from main land Europe to and from the Games in 2012 itself.
The cross-Channel rail operator has also acquired rights in France and Belgium and become a partner of the French and Belgian National Olympic Committees.
As part of these deals, the French and Belgian Olympic teams will travel to and from the Games using Eurostar services.
Eurostar will be conducting a number of activations across the UK, France and Belgium to promote its ties with the Games.
The first main Eurostar activation is the Tri-City-Athlon planned for 14th September which takes places across the three capital cities that Eurostar serves – over one day participants will swim in Paris, cycle in Brussels and run in London.
