Eurostar In Talks For 2012 Brief

Eurostar is holding talks with agencies surrounding the brief for the advertising of its sponsorship of the 2012 London Olympics.??

The rail operator is in negotiations with a shortlist of agencies including Fallon, TBWA\Brussels and Leg to pitch for the contract.??

The winning pitch will incorporate all of the company’s marketing activity in the run-up to and during the Games. ??

Eurostar signed up as the official international rail services provider for London 2012 earlier this year.

The rail operator has become a Tier Three sponsor of the Games and will be entitled to use London 2012 branding on its products.