Ex-sky Sports Man Moves To Bt Vision

BT Vision, the telecoms brand’s new broadcast arm which will include Barclays
Premiership football amongst its content, has appointed former Sky Sports head
of marketing Paul Risdale as its senior sports marketer.

In his new role as senior marketing manager for sports, advertising and
sponsorship, Ridsdale will be responsible for all marketing relating to the
sport portfolio across BT Vision, BT’s next generation TV service which launched
in December 2006.

Risdale will report to James Soames, BT Vision’s head of customer
acquisition.

BT Vision confirmed plans to launch its sports service BT Vision Sport in the
summer of 2007, following on from its content deal with Setanta Sport last year.
The service will aim to offer viewers three quarters of Barclays Premiership
football games, alongside Setanta Sport’s 60 live Scottish Premier League
matches.

Ridsdale said: ‘On-demand viewing in particular is a totally new concept for
sport and I’m looking forward to devising strategies to bring this interactive
and convenient form of viewing to sports fans across the UK.’