Shorts: FA Cup, Turnstile, Hockey Wales
The FA Cup’s third round reached a total of 11.6 million viewers on BBC Sport, the public service broadcaster has revealed.
A peak audience of 7.4 million watched Manchester United’s win against Arsenal on Sunday, accounting for an audience share of 41.1%.
Last Saturday, Manchester City’s victory over Salford City delivered a peak audience of 3.2 million.
Throughout the weekend there were 10.5m iPlayer requests for coverage of the matches, of which 4.3 million were for the United’s clash with Arsenal.
“The third round is always an exciting one when it comes to the FA Cup, and this year didn’t disappoint,” said Alex Kay-Jelski, Director of BBC Sport.
“We’re proud to be able to bring millions of people together to enjoy moments of live sport like these on free-to-are platforms, whether it’s on TV, radio or online.”
Turnstile has opened a new office in Munich, adding to its existing locations in the United Kingdom, Australia, and the US.
Patrick Nowak, who has more than 15 years of sports industry experience, has been appointed to lead Turnstile’s operations in Germany, and the wider DACH region.
The move reflects Turnstile’s ongoing expansion within Europe, as well as the increasing demand for independent, data-driven sponsorship valuations from rights holders and brands.
Rob Mills, CEO of Turnstile’s parent company Tenka, said, “Establishing an office in Germany represents a significant milestone in our mission to create a global standard for sponsorship valuation.
“Our industry-leading pricing approach empowers both buyers and sellers to make informed decisions, unlocking the true value of sponsorship assets across international markets.”
Hockey Wales has inked a two-year deal with Grilla, who will serve as the hydration partner of the Welsh national teams.
Grilla’s logo will feature on the shorts and skorts of Wales’ international hockey kits over the next two years.
As part of the partnership, Grilla will also focus on educating younger members of the Welsh hockey community about the importance of hydration.
Paul Whapham, CEO of Hockey Wales, said, “This partnership will not only provide important support for our performance athletes throughout what is going to be a busy and challenging schedule, but also ensure that the wider hockey community are educated on hydration solutions depending on specific activity levels.
“We look forward to working alongside Grilla, seeing their name on our international kit, and getting their drink and message out to community clubs across Wales.”
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