Fast Track Strengthens Content Offering
After securing the ‘Best Use of Social Media’ at the BT Sport Industry Awards 2013 for its ‘Ricky Hatton: Redemption’ campaign, Fast Track has announced two new recruits to further strengthen the agency’s content offering with Dan Humphreys and Miles Rose joining the agency.
In the newly created position of head of content, Humphreys will have the responsibility of leading the award-winning content team with head of PR Jon Deacon and head of digital Graeme Harrison, and building a department with a full set of creative and production tools at its disposal.
In addition, Miles Rose joins as business development director, with a broad responsibility for creating content opportunities for clients and new prospects, as well as leading a number of the agency’s high profile accounts, including Emirates.
Both Humphreys and Rose have strong experience in the digital content sector, Humphreys having spent five years at specialist consultancy markettiers4dc, before more recently as Consumer PR director with Burson-Marsteller, whilst Rose joins from TVC.
Fast Track’s CEO Andy Westlake said: ‘We are delighted to welcome Dan and Miles into Fast Track at a time when our clients are realising the power of sports content to engage with their target markets and we want to build an offering that is as good as any in the world.’
‘As part of CSM and with offices in more than a dozen countries, we know there is a huge opportunity for our business but also a wealth of opportunities for our clients to produce world class work. These hires and a number of other on-going investments demonstrate our seriousness to be right at the forefront of this fast growing sector.’
Commenting on his appointment, Dan said: ‘It is a privilege to join the international leadership team at this prestigious sports marketing agency.’
‘I am excited by the opportunity to work with experienced colleagues to drive forward our great PR and digital capabilities around the world and build our distinctive Content offering at the heart of the business.’
Miles added: ‘Fast Track is a highly regarded agency within international sports marketing and I am very excited to be joining at a time with tremendous opportunities across sport and entertainment and look forward to working with a talented agency abundant with creative people.’
