Four Sas’s Treble Promotion

Four Sports, Arts & Sponsorship (SAS) marks its third year and £1million milestone with a trio of key promotions.

Neil Hopkins becomes head of Sport, with Rachel Clarke now heading the Arts division as director of Arts and Culture, both reporting into managing director Alun James.

Hopkins, who joined in 2005, was instrumental in establishing the SAS division with James, specialising in sports public relations.

Joining in 2006 to develop the agency’s arts and culture offering, Clarke now leads a team of five art specialists advising clients on strategy, activation and leveraging of cultural sponsorship programmes.

Helen Moir has also been promoted to Account Director, on the back of managing the hugely successful ‘Le Grand Depart of Le Tour De France’ campaign for Transport of London, which won ‘Best use of PR in a Sports Campaign’ at the 2008 Sports Industry Awards.

SAS has made two additional hires in the form of Lucy Mart as account manager from Bluestar Sport and Rachel Myall as account executive.