Georgiou Takes On Senior Role At Eurosport

Andrew Georgiou has been appointed to the newly-created role of President of Eurosport and Global Sports Rights & Sports Marketing Solutions.

The announcement was made by Discovery, which owns the broadcaster. Georgiou (pictured) joins Discovery from Lagardère Sports and Entertainment, where he had served as Chief Executive and Chief Operating Officer since 2014.

Georgiou will be tasked with driving the continued growth of Eurosport, which holds rights to the Olympic Games across Europe. He will also coordinate sports rights acquisitions for Discovery and represent the company with rights-holders, federations and agencies.

Additionally, Georgiou will develop and help execute a strategy that leverages Discovery’s sports-rights portfolio to create marketing solutions. He will report to JB Perrette, President and Chief Executive of Discovery International.

Perrette said: “He’s the ideal person to lead the continued expansion of Eurosport and help find new ways to bring Discovery’s unparalleled multi-screen capabilities and assets to work for rights holders and marketers across the globe.

“We are a different kind of media company, as we are powering people’s passions by building immersive multi-screen products and experiences for targeted global communities. Andrew will bring great additional horsepower to our world-class team as we push to further accelerate and enhance our progress on this journey.”

Georgiou added: “I admire how Discovery is using its leadership position with Eurosport to revolutionise the company’s approach to delivering sports content across all media channels. The company’s ambitious plans to change the way fans consume sport ‘they can’t live without’ is an exciting journey to be part of.”

Georgiou joined Lagardère Sports and Entertainment in 2006 as Chief Operating Officer and later served as Chief Executive of its Asia business before being elevated to the global Chief Executive role in 2014. He previously served as Chief Executive of the PGA Tour of Australasia.

He will take on his new role in the autumn as he continues to assist Lagardère SCA in finalising its sale of Lagardère Sports and Entertainment.