Glasgow 2014 Signs Virgin Media Partnership

Virgin Media has been announced as the latest official partner of the Glasgow 2014 Commonwealth Games and will become the presenting sponsor of athletics during next summer’s competition, along with its games-wide sponsorship.

The UK-based broadband, TV and mobile phone provider joins a Glasgow 2014 roster of official partners that already includes Longines, SSE, Emirates, Harper Macleod, Search Consultancy, Ernst & Young, Atos, Dell, Toshiba TEC, AG Barr, NVT Group, RGS, Trespass, Riedel and Ticketmaster.

Jeff Dodds, chief marketing officer at Virgin Media, said: ‘Glasgow 2014 will bring together the greatest athletes from across the Commonwealth for one of the biggest sporting events ever to take place in Scotland. With our home nation heroes and international superstars, we’re getting behind Glasgow and can’t wait to build on an amazing track record of success.’

Archie Graham, executive member for the Commonwealth Games at Glasgow City Council, added: ‘As an official partner and presenting partner of athletics for the Glasgow 2014 Commonwealth Games, Virgin Media will help promote the games in the company’s marketing and communications and will have a strong games time brand presence.’ 

‘Virgin Media employs around 800 staff in Bellshill, just east of Glasgow, making it one of the largest employers in the area. Virgin Media’s Bellshill office is one of the company’s centres of excellence for customer care and it’s also a major site for Virgin Media Business, providing cutting-edge telecommunications services for small to large businesses as well as to the public sector.’

Organisers revealed earlier this month that next year’s Commonwealth Games is being designed as a ‘Games for Everyone’.

As part of the family-friendly strategy, over half a million tickets will be priced at £25 or less, with prices for the Opening Ceremony starting at £40 and the Closing Ceremony at £30.

For the first time in the history of the Commonwealth Games, half-price concessions will also be available for children and over-60s, and the price of a ticket includes access to public transport in the local area on the day of the event.