Gmr Marketing To Launch Russian Arm
GMR Marketing, the global sports, entertainment and lifestyle marketing agency, has announced an expansion into Russia ahead of the Sochi 2014 Winter Games after revealing plans to launch a new office in Moscow.
With Russia set to stage the 2014 Sochi Winter Games and the 2018 FIFA World Cup, GMR has launched the new office to capitalise on the growing demand for sports sponsorship strategy in the region.
‘Strategic Marketing Consultancy, particularly in the world of sports and sponsorship, has been one of GMR’s core competencies for decades,’ said Cameron Parsons, GMR’s international managing director. ‘Russia is fast becoming a crucial market in this space. First and foremost, we’re entering the market as the trusted partner of our global clients who see a rich opportunity in a key growth market. We expect local relationships to grow from the experience and counsel we bring to Russia.’
GMR’s CEO and chairman, Gary Reynolds, added: ‘There’s no question that Russia is the next big global marketing stage. We couldn’t be more excited to place our clients front and centre and extend our services even deeper into the region in years to come.’
