Havas S&e Launches Sustainability Offering

Havas Sports & Entertainment has launched a new service offer: Havas ISE (Indicator of Sustainability Engagement), a tool and consulting service to help brands embed sustainability into all of their experiential programs and events.

The tool is an online application that measures and evaluates a brand’s engagement on sustainability, resulting in a full analysis that will help brands gauge where they stand in relation to globally recognised standards.

The HS&E network, together with its experiential marketing experts ignition will also offer consulting services about how to enhance an event’s sustainability, maximize brand engagement and develop strategic sustainability communication plans around their actions to boost brand image and relevance. 

The analysis and evaluation will be led by experts in two hubs: Gregory Quantin, sustainability director at HS&E France in Paris, and Thatcher Young, VP of sustainability at ignition in Atlanta, GA USA. 

Commenting on this new tool, Lucien Boyer, President & Global CEO, said: ‘We are thrilled to be launching this new global offer for our clients that will help them manage their environmental and social responsibilities while creating authentic experiences and shared value.’ 

‘Our research on Meaningful Brands has found that ‘76% of people believe brands should provide funding and/or be actively involved in the sponsorship of sport, entertainment or social agendas’.  

‘We hope to help our clients create positive impact and assume a leadership role through this new offer by building more meaningful and stronger relationships with their fans.’