Heineken Becomes Lager Of 2012 Games

Heineken UK has signed an agreement to become the official lager supplier at the London 2012 Olympic and Paralympic Games.

The agreement sees the company become a tier three sponsor and, as part of the deal, Heineken branded lager will be served at all London 2012 venues where alcohol is served.?

As an official supplier of Games, Heineken will be able to utilise exclusive hospitality and marketing opportunities associated with the event.

Heineken will also have sponsorship and venue supply rights associated with the British Olympic Association, Team GB, the British Paralympic Association and the Paralympics GB team.

Stefan Orlowski, Managing Director, Heineken UK, said: ‘We look forward to working with LOCOG to capitalise on the exciting opportunities it offers for the Heineken brand and Heineken UK.’