Helios To Find Softball Commercial Deals
The International Softball Federation has signed an agreement with sports marketing firm Helios to acquire sponsorships on behalf of the world governing body.
Helios will start immediately on first preparing assets and then moving into securing sponsorships, with Helios having exclusive worldwide rights to work as such on behalf of the ISF.
The ISF is the world governing body of the sport as recognized by the International Olympic Committee and there are 128 affiliated countries in the ISF and millions of participants in the sport worldwide.
ISF President Don Porter said of the deal: ‘The sport of softball is not going away and we look forward to having multi-national or international partners onboard with us soon as we continue this new era that began with our re-branding from a new ISF logo to our web domains and to what still lies ahead.’
