H+k Unveils Sponsorship Market Venture
Hill+Knowlton Strategies has linked up with partnership and content specialist Kameleon to launch a new joint venture called Soho Partners – a stand-alone consultancy that advocates a fresh approach to sponsorships and partnerships in entertainment, sustainability, cause and sport.
There is also an emphasis on creating integrated campaigns for clients with brand IP and content at the heart of the ideas.
Soho Partners will work with H+K Strategies’ existing clients as well as work to bring in new clients. It launches with two founding clients – Aviva and Carling.
Soho Partners was responsible for the successful negotiation of the Aviva Premiership Rugby and continues to consult, manage and evaluate Aviva’s UK sponsorship portfolio.
The deal is part of H+K Strategies’ goal of expanding beyond traditional PR and offering clients a breadth of services in combination with deep industry sector knowledge.
Richard Millar, H+K Strategies EMEA and UK CEO, said: ‘H+K Strategies has been helping clients exploit sponsorships for years, from the Carling Cup to Future Friendly for P&G. But to solve communications challenges today, we need to be originating new sponsorship and partnership opportunities.’
‘The launch of Soho Partners continues our journey to provide clients with all of the capabilities required to deliver seamless, integrated communications solutions, alongside extensive sector knowledge in their industry.’
Ben Barker, partnership director at Soho Partner, added: ‘Over the last three years we have had more and more clients request sponsorship advice that brings big ideas and innovative content. By working with Kameleon, who are experts in this space, we have been able to focus an offering under Soho Partners that can service both H+K Strategies’ client requirements, and also the broader industry and new clients.’
‘We believe that by creating effective working partnerships between brands and properties in music, film, sport, CR or gaming, we will develop partnerships that deliver incremental value for a brand, a business, its customers and its employees.’
