Holiday Inn Launches £5m Campaign

Holiday Inn has launched a new integrated campaign in support of its London 2012 sponsorship, focusing on Holiday Inn’s unique service role at London 2012, where it has been selected to help manage the Olympic and Paralympic Village. Over 90 of its staff will help host over 17,000 athletes and officials during the Games.

Holiday Inn is the official hotel provider to the London 2012 Olympic and Paralympic Games.

A 30 second TV ad, which airs for the first time on 12th March, features four times BMX World Champion and London 2012 medal hopeful Shanaze Reade.  

The ad will also be shown in cinemas across the UK, from 22nd March to 12th April.

The ad sees Reade relaxing in a Holiday Inn hotel, getting extra helpings at breakfast, sleeping on three pillows, and riding her bike to the Olympic Stadium.

An extensive outdoor campaign runs during the Games, from 25th June to 16th September. Five potential stars of London 2012 feature, practising their sports in a Holiday Inn hotel: Nick Dempsey, Britain’s most successful windsurfer; BMX World Champion, Shanaze Reade; Paralympic Table Tennis world number one, Will Bayley;

Chris Tomlinson, UK long jump record holder and World Champion Triathlete, Helen Jenkins. 

Nick Dempsey, Will Bayley, and Chris Tomlinson also feature in a 30 second radio ad and feature in a promotion that will be broadcast across the Absolute Radio and talksport networks, from 19th March to 15th April.

The campaign will also cross over to media channels, with extensive Facebook activity taking place, featuring video, images and sponsored stories.

Mike Greenup, IHG’s vice president of marketing for Europe, said: ‘The campaign brings to life the unique role Holiday Inn and Holiday Inn Express will play in the London 2012 Olympic and Paralympic Games.  It demonstrates perfectly how our service culture helps you to relax and be yourself, whether you’re an elite athlete, leisure or business traveller.’

The campaign has been created by McCann Manchester.