Hornby Wins London 2012 Licence

LOCOG, the organising committee for the London 2012 Olympics, has signed a licensing deal with models and collectibles group Hornby.

Hornby has been awarded the licence to develop and market a range of products associated with the 2012 Olympic and Paralympic Games.

Hornby has been granted a licence by LOCOG to produce an extensive range of official London 2012 merchandise across its Corgi, Hornby, Scalextric and Airfix brands.

These will include Corgi die cast model vehicles including London taxis and London buses and collectable die cast figurines, Hornby model trains based on trains that will be an integral part of the Olympic Park transport network, Airfix kits of the main venues including the Olympic Stadium and Scalextric velodrome sets.

All the products will be in the official London 2012 livery and branding. Hornby will be launching the first ranges of London 2012 merchandise later this year and the licence will run for the next three years in the run up to the 2012 games and beyond. 

This is the first of several toys and souvenirs licences set to be awarded by LOCOG.