Human Performance Lab Launches In Public Eye

The GSK Human Performance Lab has officially launched its website, featuring content with a wide variety of elite athletes, bringing the 18,000 sq ft world class science facility into the public eye for the first time.

The latest step follows the launch of the development last October.

The new website, which can be found at www.gskhpl.com, features films with the Brownlee brothers and many other elite athletes carrying out research in the Lab.

The GSK Human Performance Lab combines GSK science expertise, external advisors and cutting edge technology to deepen our understanding of human performance. 

Working in partnership with people and organisations committed to elite human performance – professional athletes, sports National Governing Bodies, sports teams, military personnel, extreme explorers – the GSK Human Performance Lab aims to better understand how the body and brain function. 

According to GSK, this in turn can be used to develop improved training, recovery, nutrition and competition programmes for Partners, enabling them to break through the limits of human performance.

Once the research has been achieved, the new science discovered will be applied to improving the wellbeing of the general population by informing the development of innovative products.

Mark Langley, general manager of the GSK Human Performance Lab, said: ‘It’s great to be working in Partnership with such high profile people and organisations committed to elite performance. Our aim with each Partner is to give them a greater understanding of what can drive and improve their performance. All our Partners benefit from the in-depth knowledge and understanding our scientists have in cognition and physiology, combined with the cutting edge technology and equipment we have at the facility.’

GSK implements a number of its brands into the facility including Maxinutrition, who recently rebranded from Maximuscle after 20 years.

Following the rebrand, Maxinutrition’s Craig Read spoke exclusively to sportindustry.biz about the future for the company, and how its acquisition by GSK has enabled them to work differently.