Imac Acquires Brandrapport

Sports marketing agency brandRapport has been bought by investment firm Ingenious Media Active Capital (IMAC) through its newly created international marketing services group Qobliq.

Qobliq, which is being funded by a £7.5m investment from IMAC, has been created by Xavier Quatrrocchi-Oubradous and Roland Giscard d’Estaing who previously founded the Paris-based sponsorship consultancy Sponsorclick.

BrandRapport was set up 25 years ago, as Craigie Taylor International, and boasts a client list including working on Nationwide’s backing of the England, Scotland, Northern Ireland and Wales football teams.

The acquisition by Qobliq was a cash and equity deal with brandRapport’s holding company Passhold.