Industry Shorts: David Lloyd, Freelectics, Williams…
David Lloyd Clubs, has appointed TBWA\Manchester as its ad agency as it looks to its next phase of growth. The Omnicom shop won the account after a three-way competitive pitch and will be responsible for brand and activation campaigns across TV, out-of-home, print, digital and social media.
Andrea Dearden, Marketing Director at David Lloyd Leisure, said: “The TBWA team impressed us right from the start of the pitch process both strategically and creatively. Their approach showed that they really understood what makes us unique and we’re looking forward to launching the new campaign and an exciting year ahead.”
Global fitness app Freeletics kicked off its 2019 marketing campaign in New York City with the launch of the ‘Dare to be Free’ Truck – an activation overseen by UK agency Blueprint Sports. The 24ft truck equipped with a custom-built fitness space was launched by NFL Player Pathway Program athlete Christian Wade, and features battle ropes, kettle bells and gym bench.
The launch of the Dare to be Free campaign follows the brand’s recent closure of a $45 million Series A funding round. With 120% record growth in core markets, including the US, over the last six months, the company is poised for global eansion in 2019.
Social networking app Bumble has teamed up with Serena Williams for a year-long marketing campaign, developed and produced entirely by women with a message of female empowerment. The multi-platform campaign will debut during the Super Bowl on February 3. Titled ‘The Ball is in Her Court,’ it will see Williams encouraging women to make the first move in all aspects of their lives.
The Integrity and Impact Award founded by Dow Jones Sports Intelligence has opened for industry nominations. Designed to reward exemplary levels of ethics, integrity and trust in sport the award is helping set global standards for best practice in sport governance and business.
Whether it is a commercial or business decision, campaign, agreement or an individual stance taken, the recipient will have demonstrated exemplary commitment in the areas of fairness, ethics, transparency, or governance that upholds trust in sport. It could be any individual, group or organisation whose actions have created a positive impact resulting in tangible progression or protection of the integrity of the sport, issue or organisation involved.
The recipient will be selected following a stringent four stage-process beginning with industry nominations open until Thursday 28th February 2019.
