Industry Shorts: Kin Partners, Caa, Macesport…
British tennis talent Katie Boulter has teamed up with KIN Partners, becoming the latest addition to its roster that comprises David Beckham, Neymar Jr and Owen Farrell.
KIN Partners, formerly known as Doyen Global, are to now manage all aspects of Boulter’s career after the 22-year-old recently broke into the World’s Top 100.
Simon Oliveira, Managing Director of KIN Partners, said: “Katie is an exceptional young talent and we are delighted to be partnering with her. Katie had a great 2018 and we look forward to being a part of her journey both on and off the court as her career progresses.”
According to a report in the Financial Times, Formula One owner Liberty Media is in investment talks with Creative Artists Agency (CAA).
CAA is the industry’s largest sports representation business, with talent from the NFL, NBA and MLB on its books. It also advises on sports media and commercial deals.
The FT report highlighted that Liberty Media’s interest in a representation giant points to a convergence between rights holders, distribution channels and talent under a single entity.
Liberty Media had previously hired the agency to sell its sponsorship rights having secured F1 in 2017.
British Canoeing has announced that Leach has been appointed as the Official Venue Dressing Sponsor for the 2019 ICF Canoe Slalom World Cup, which takes place on 14-16 June 2019.
The partnership with the Huddersfield-based graphics company also extends to the ECA Canoe Slalom European Championships, held on 15-17 May 2020.
Leach will supply the venue dressing requirements for both international slalom events at Lee Valley White Water Centre, which will include creating bespoke materials for the main entrance and buildings, wayfinding around the venue, course side branding, a podium back drop and the finish line.
Teqball has appointed Nottingham-based Macesport as its retained PR Agency.
Invented in Hungary just three years ago, Teqball combines football with table tennis and is now played in over 42 countries worldwide, becoming the world’s fastest recognised sport.
Macesport was initially brought on board in October 2018 to raise awareness of the sport within the UK. The agency will now be tasked with delivering a PR and digital communications strategy aimed at further establishing Teqball within the UK, legitimising the skilled discipline as a sport in its own right and the supporting sales and marketing programme with content across owned and earned channels.
Teqball has become a popular pastime in Premier League training grounds across the country and across Europe, with enthusiasts including Lionel Messi and Neymar Jr.
