Influence, the marketing PR and communications group, has been retained by Jaguar to create and manage the Jaguar Academy of Sport which was launched last week.
The Academy is a commitment by Jaguar to British sport that aims to nurture young sporting talent.
Jaguar has set up a bursary fund which will support the talent, host an annual awards event and set up a new website – www.jaguaracademyofsport.co.uk.
The first beneficiaries of the Jaguar Academy Bursary Fund will be announced in the next few months.