IOC And Ge Extend Olympic Deal

29 Jun 2011 | tshego
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The International Olympic Committee (IOC) has announced an extension to its current partnership with GE through to 2020, including the 2014 Olympic Winter Games in Sochi, Russia, the Games of the 2016 Olympiad in Rio, the 2018 and 2020 Games.

The announcement, made in Moscow, Russia, means GE will continue as the exclusive provider of a wide range of innovative products and services, integral to staging a successful Olympic Games.

IOC president Jacques Rogge welcomed GE’s commitment to the Olympic movement: ‘GE is a leading organisation, with innovation and sustainability at its core. Over the years, GE has become a vital part of the efforts to deliver sustainably responsible Olympic Games. We are delighted to continue our work with them’.

Gerhard Heiberg, chairman of the IOC Marketing Commission, commented: ‘The Olympic Movement relies on the resource and expertise of our Partners in order to be able to organise a successful Olympic Games’.

‘GE is a world class organisation, a market leader in a wide range of fields, and a company that not only sees the potential of an association with the Olympic brand, but also truly understands and shares the Olympic values. I am very pleased that the Olympic Movement will be able to benefit from this partnership and understanding for many years to come’.

The 2018 Olympic Winter Games host city vote will take place at the 123rd IOC Session in Durban, South Africa, in July 2011, while the host city vote for the 2020 Olympic Games will take place in Buenos Aires, Argentina, in September 2013.

Jeff Immelt, Chairman and CEO, GE, added: ‘We are proud to be extending our partnership with the Olympic movement for another eight years. The Olympic Games provide a unique opportunity to showcase our innovative technologies and services.  Hosting a successful Olympic Games is a transformational opportunity for every host city’.

‘We are committed to working with the IOC and the local Organizing Committees to deliver world-class infrastructure solutions and a sustainable legacy to future generations’.

Sportindustry.biz recently spoke exclusively to Chris Katsuleres, director of Olympic Marketing and Sports Programmes at GE, about its role as a global sponsor and sustainability partner of the London 2012 Games, in ‘The Big Interview’.

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