Isporty TV Targets Fans With Launch

Following a successful test period, sports fans are to be targeted by iSporty TV
– a new online TV sports channel which aims to let supporters take the lead in
terms of the operations’ content.

iSporty TV, which was operating as Tiredandtested.com during its test phase,
will launch on 11 January, aiming to be the definitive social networking site
for sports fans.

iSporty TV will include news on local, national and international clubs and
events as well as integrated features with sites including Google maps, You
Tube, Blinkx, Yahoo and iTunes.

The first online TV sports channel, www.isporty.com will feature footage of
anything from Premiership press conferences to reports on the progress of
community sports teams.

Users will be invited to upload films about their own clubs or successes to
share with other sports fans.

The team behind iSporty TV includes Chris Ward, who was integral to the media
campaign that launched Friends Reunited, and Mike Lee, who worked on London’s
2012 Olympic bid.

Last week David Maher-Roberts, head of online at Future, left the magazine
publisher to join isporty.com as director of new media.

The site creators are looking for sports fans to step up as presenters and
are appealing for applicants to send in their show reels.