Johnson-thompson Named Nissan Ambassador
New Nissan ambassador Katarina Johnson-Thompson has been revealed as the face of the new Nissan Micra. The rising British heptathlon star and London 2012 Olympian will appear alongside the new supermini in a series of TV idents as part of Nissan’s sponsorship of Sky Living HD Drama, planned and brokered with Manning Gottlieb OMD and Sky Media.
The New Micra idents will be broadcast across Sky Living’s drama programmes including Grey’s Anatomy, Supernatural, Elementary and upcoming series Dracula and The Blacklist. Each TV ident features Katarina Johnson-Thompson demonstrating her ‘Go Get It’ attitude, the theme of the promotion.
Katarina Johnson-Thompson said: ‘Last summer was an incredible experience for me and I’m proud of my heptathlon achievements so far including a personal best and fifth place finish at the World Championships last month. I am delighted to be the face of the new Micra and its powerful ‘Go Get It’ attitude.’
Jim Wright, managing director of Nissan GB said: ‘The New Micra delivers a confident performance. It appeals to a younger female audience with its interior makeover featuring the latest touchscreen technology and the two bold new colours stand out from the crowd.’
The 12-month sponsorship deal with Sky Living HD also includes a series of sponsored placements across Sky Living online.
Nissan is Official Automotive Partner to Team GB and ParalympicsGB supporting the two teams on their ‘Road to Sochi and Rio’ and providing vehicles to the British Olympic Association and British Paralympic Association. Nissan is also a ‘Tier One’ sponsor and the automotive partner of the Rio 2016 Games, supplying over 4,500 vehicles to support the Olympic and Paralympic events.
