Jump Graphics To Mark ‘the Moment’
As the countdown begins to the start of the first-ever combined European Championships this week, design and production agency Jump is looking forward to unveiling its graphic launch sequences, which will open and close the unprecedented seven-sport, two-city event.
The London-based creative agency, official visual graphics supplier to the BT Sport Industry Awards, won a competitive pitch to deliver the landmark visuals alongside broadcast and in-venue graphics for the innovative competition.
The first edition of the multi-sport Championships, marketed under the strapline ‘The Moment’, will run from 2nd to 12th August in venues across Glasgow and Berlin.
The Scottish city will stage events in Aquatics, Cycling, Gymnastics, Rowing and Triathlon, alongside a new European Team Golf Championships, while its German counterpart will host Athletics in the historic Berlin Olympic Stadium.
A unified brand and visual identity will be deployed across both cities, based on a star-like emblem, known as ‘The mark of a champion’, which organisers say represents the vision at the heart of the multi-sport championships.
Jump’s brief focused on translating this concept into two high-impact sequences. The agency claims its creative “places the colourful crystal shards of the logo right into the heart of the host cities.
It continues: “In iconic locations, around the two cities, the monumental crystals break through the Earth. Inside the crystals, we see athletes in action, at the peak of their performance.
“The crystals move in synergy with the athletes, creating a platform on which they run, jump, swim, cycle and swing.
“Having introduced all the different sporting disciplines, the shapes unite above the cities to form the European Championships logo.”
In addition to the opening and closing sequences, Jump has also delivered a package of broadcast graphics for the event, incorporating course maps, sport ‘explainers’ and venue models as well as city “fly-throughs,” showcasing the landmarks and key locations of each host city, set within their wider, European context.
Reports over the weekend suggest that organisers are open to retaining a dual- or multi-host model for the next edition of the combined European Championships, expected to be staged in 2022.
