“just Do It” Returns In New Nike Campaign

As part of the 25th anniversary of the famous “Just Do It” line, Nike has launched a new campaign, “Possibilities,” featuring an all-star cast of athletes and guest stars with digital and social media activations aiming to help viewers #justdoit through a series of Nike+ challenges. 

The film features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Barcelona and Spain’s Gerard Pique; and boxer Andre Ward. Actor Bradley Cooper narrates the film, which was directed by Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

Check out the new film at Sport Industry TV.

Davide Grasso, Nike global chief marketing officer, said of the film: ‘For 25 years, we’ve been inspiring people to Just Do It.’

‘With ‘Possibilities’ we’re taking ‘Just Do It’ to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.’

Viewers can explore their own “Possibilities” through several activations, including Nike+ Running and NikeFuel challenges. 

The Challenges feature on the Nike+ Running app enables runners to set a distance goal, invite Nike+ friends to join and race to the virtual finish line. 

Users can determine the Challenge’s name, mileage goal, time period and participants, and a new chat feature allows friends to encourage each other and share tips throughout the Challenge. Runners can stay motivated by checking the live leaderboard to track progress and see where they rank amongst their friends.

From this week until 13th September runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept.

The Nike+ digital ecosystem has more than 18 million global members, and anyone who engages in these Challenges will be encouraged to share their activity through the hashtag #justdoit.