Karen Earl Steps Down As Synergy Chair

Today, Karen Earl steps down as Chair of Synergy Sponsorship, 29 years after setting up Karen Earl Sponsorship, the company that evolved into Synergy in 2008. 

Karen will remain as Chairman of The European Sponsorship Association, continuing to advance the business of sponsorship. By giving special focus to education and training, and establishing the first ever professional qualification for sponsorship, she will be helping to drive up standards of excellence across the industry for years to come.

Karen spoke to Sport Industry TV about how the industry has changed during her career – watch the ‘SITV Big Interview’ here.

Karen’s career was celebrated at a private reception at Engine last night, allowing an opportunity for colleagues past and present as well as the industry at large to reflect on her achievements. 

Synergy CEO Tim Crow commented: ‘Karen’s has been one of the truly great sponsorship careers. She will always be remembered for having been in the pantheon of industry pioneers who created the template for what became a global industry in her time. Everyone at Synergy is proud and privileged to have worked with her, and delighted that she’ll be continuing in her role at ESA.’

Karen Earl commented: ‘Since we began the agency in 1984, sponsorship has developed exponentially and now presents clients and agencies with very exciting opportunities.’ 

‘The industry has never been better placed to communicate with audiences and London 2012 will be a great example of its effectiveness. I move on from Synergy with so many wonderful memories, but also excitement for the future.’