Life Fitness Adds Heat Map Technology To Platform
Life Fitness has launched Heat Map, an expansion of its LFconnect digital platform that helps fitness facility managers visualise traffic and usage of their cardio equipment.
“The Heat Map is an important step in data visualisation,” said Amad Amin, director of digital experience at Life Fitness.
“Connectivity and stats are essentials to a connected fitness solution, but visually seeing usage and determining traffic patterns is the next step in this evolution. Heat Maps allow club owners to understand what locations exercisers gravitate to within their gym. This can help provide insight such as optimum product placement, and even special staff members to help exercisers with their workouts.”
Using Heat Map technology, facility managers with connected Life Fitness equipment can orient machines on a digital grid, which uses colours to correspond with real-time levels of equipment use. Heat Map technology helps managers alternate machines based on usage and alter floor layouts and traffic paths to increase traffic to promoted areas. By visually representing how equipment is used, this technology helps managers create more customer-centric fitness centres.
By signing up and logging into an LFconnect account, managers can set up, name and place their Life Fitness connected equipment on a grid that resembles their specific gym layout. The grid can mirror any fitness room, with the ability to include empty blocks that represent elements such as a front desk or aisle.
“We want our customers to get the most possible value from purchasing our equipment,” said Amin. “The LFconnect suite digitises Life Fitness machines as part of our commitment to improving the customer experience. We’re giving our customers the tools they need to actively manage their inventory and optimise their club experience.”
