Locog Calls Comms Agency Pitch

LOCOG, the organising committee for London 2012, has called a pitch to appoint a marketing communications agency to promote the Olympic Games globally in the run-up to 2012.

The brief will include both strategic and creative responsibilities and is not limited to one particular agency or advertising sector.

Shortlisted agencies will be asked to devise a communications plan to promote the 2012 Olympics worldwide, particularly in the lead-up to the Beijing Games in 2008.

It is expected that the agency that produces the winning communications plan will also be asked to execute the creative, although this has not yet been confirmed.

The successful agency or agencies will work with Jackie Brock-Doyle, the LOCOG director of communications, and Chris Townsend, the commercial director of London 2012.

An appointment is scheduled to be made by the end of January 2008 with the pitch process being handled by intermediary body the AAR.