Locog To Hold Marketing Agency Pitch

London 2012 organising committee LOCOG is holding a pitch to appoint a marketing communications agency with a specific brief to create a marketing strategy for ticket sales to the Games.

The central theme to the brief for agencies will be to develop a communications strategy for the marketing of tickets for the Games – an issue that was prominent at this summer’s Olympics in Beijing which saw a number of venues only half-full.

The successful agency will also be expected to develop the London 2012 brand, creating different executions of the London 2012 logo.

LOCOG is currently examining various ticketing models for the Games aimed at ensuring sell-out crowds at all Olympic venues.

The pitch is the second phase of the marketing communications strategy for London 2012 with the successful agency beginning work in March 2009 when the current one-year contract with Chime Communications expires.

LOCOG commercial director Chris Townsend will head up the pitch process which will be finalised before the end of the year.

LOCOG is also seeking an operational partner to handle the production and distribution of the approximately 9m tickets for the Games and will issue an invitation to tender in early 2009.