Locog To Roll Out Inspire Nationally
The London 2012 Organising Committee (LOCOG) has hailed the success of the first phase of the London 2012 Inspire programme and is now planning to roll the programme out widely across the whole of the UK.
The Inspire programme is opening up the opportunity for millions of people to become part of London 2012 and help deliver a sporting and cultural legacy.
It is the first time that any organising committee has used a version of its core logo to recognise non-commercial projects and events inspired by the Olympic and Paralympic Games.
More than 175 non-commercial projects – over 100 of which are now part of The Cultural Olympiad – have already been recognised through the Inspire programme and carry the sought-after Inspire Mark. LOCOG estimates that 10m people will participate in the scheme by 2012.
As part of the drive to push the Inspire programme nationally, LOCOG announced that the Inspire programme has been extended to include not just culture, but also sport, education, sustainability, volunteering and business opportunities projects and events.
The national reach of the programme is being boosted by the recruitment of 12 regional managers (‘Inspire Programmers’) and a major push to attract new applicants in all sectors is now underway.
The Inspire programme is open to non-commercial organisations which have vibrant, exceptional projects and events inspired by the London 2012 Games.
Successful projects and events carry the Inspire Mark on their publicity materials, are officially recognised as being part of London 2012 and will benefit from the marketing and communications support, as well as exclusive networking opportunities.
