London 2012 Diversity Week Underway
The London Organising Committee of the Olympic and Paralympic Games (LOCOG) marked the opening of London 2012’s Diversity week by becoming the first organisation in the UK to receive the Advanced Level of the Equality Standard for Sport.
The award commemorates LOCOG’s commitment to equality throughout the organisation and ensuring that the London 2012 Games is inclusive throughout.
The Equality Standard for Sport – launched in 2004 – has been developed by UK Sport and the Home Country Sports Councils, to assist sports organisations in widening access and reducing inequalities in sport for under-represented groups.
Paul Deighton, CEO of LOCOG said: ‘We are committed to making sure the London 2012 Games are as diverse and inclusive as possible’.
LOCOG has also launched a disability pin badge to mark London 2012’s ‘commitment to engage and inspire all communities’.
The badge was created and designed by members of the disabled community together with deaf and disabled advocate members of LOCOG’s Community Outreach Team – using the word ‘inclusion’ on the badge to reinforce their message.
Deighton added: ‘I am thrilled that our achievements, such as reaching the Advanced Level of the Equality Standard of Sport and launching our second diversity pin badge shows we are on our way to fulfilling out goal of leaving a lasting legacy of greater inclusion and understanding of diversity’.
