The suburbs built on the Queen Elizabeth Olympic Park after the London 2012 Games, will be named by the public – after the Olympic Park Legacy Company announced people have eight weeks to suggest names.
Five neighbourhoods will be built in the grounds, which will accommodate up to 8,000 new homes, as well as schools, nurseries and health centres.
Andrew Altman, chief executive of the Olympic Park Legacy Company said: ‘This is a unique opportunity to shape the history of London’.
‘The area has a rich history ranging from its role at the forefront of the industrial revolution making confectionery, gunpowder and the first plastics, to Roman roads and other ancient settlements’.
Organisers said the public could take inspiration from anything from the history of east London to the Olympic Games.
Entries will be judged by a panel including representatives from Newham, Tower Hamlets, Hackney, Waltham Forest, the Department for Communities and Local Government and the Museum of London.
Boris Johnson, the Mayor of London, added: ‘Like any part of London these new neighbourhoods will have their own unique character, defined as much by the people who live, work and play there as by their landscape and buildings’.
‘What better start, therefore, than for Londoners to get involved in bringing them to life by naming them?’