London 2012 Unveils Games Maker Uniforms
The London Organising Committee of the Olympic and Paralympic Games has unveiled the designs of the Games Maker uniform that will be worn by around 70,000 volunteers and 6,000 LOCOG staff.
The Technical Officials uniform has also been revealed, which will be worn by around 4,500 people during the London 2012 Games.
According to London 2012, the design of the Games Maker uniform has drawn inspiration from the heritage and culture of the UK, influenced by the historic Grenadier Guards uniform and British Sporting heritage – including the London 1948 Games, Wimbledon Tennis and Henley Regatta but with a twist that reflects British quirkiness and modern design.
The Games Maker uniform, designed by LOCOG in association with London 2012’s official sportswear provider adidas, has a deep purple and poppy red colour scheme – designed to allow Games Makers to stand out in the crowd.
Games Makers who will be volunteering and working at both the Olympic and Paralympic Games will have the same uniform. The logo will change on the back and front of the jacket from Olympic to Paralympic and Games Makers will receive new t-shirts and a hat.
LOCOG, in association with British retailer and London 2012’s official clothing and homeware supplier Next, designed the formal wear uniform that will be worn by Technical Officials during the London 2012 Games.
Key features of the Technical Officials uniform include engraved buttons with Big Ben and the Houses of Parliament, embroidery under the collar featuring the London sky line, the official’s oath as a label and lining inside the suit featuring iconic London buildings including the Gherkin and the London Eye.
Technical Officials may also wear a casual uniform, designed by adidas, depending on their sport.
Each Games Maker will receive a jacket, polo shirt, trousers, trainers, socks, cap, bag, water bottle and an umbrella, while the Technical Official uniform will come with jacket, pair of trousers and skirt (for women), a shirt for men and a blouse for women, a belt, a bag which can fit a laptop, a Trilby hat and a tie for men and a scarf for women.
LOCOG, adidas and Next have worked together to ensure that both the Games Maker and Technical Officials uniforms are as sustainable as possible.
Paul Deighton, chief executive of LOCOG said: ‘Next summer our workforce and volunteers will be working together to deliver Olympic Games and Paralympic Games which we hope the whole country will be proud of. They will be high profile in London and in our venues across the UK at Games time and so it’s important they look the part.’
‘What we’ve come up with is a uniform which celebrates the best of Britain’s heritage in a modern and sustainable way. Delivering the Games is hard work and so the uniform needs to be functional, however we also want our teams to wear it with pride. We showed it to them this morning and the response was incredibly enthusiastic.’
‘Next to the athletes themselves, Technical Officials will be at the heart of the action next summer and we have worked with our partners adidas and Next to create uniforms which are practical and stylish.’
Simon Cartwright, adidas Global VP of Olympic sports added: ‘With our long heritage in the Olympics having outfitted athletes and federations since 1928 we wanted to include just as many technologies in the Games Maker uniforms as we do for our athletes. This includes a perfect thermo regulation, light materials and the requirement that uniforms are practically adaptable for people with disabilities. Seeing 70,000 Games Makers and staff wearing the result of our teams hard work will be a very proud moment.’
