London & Partners Backs Bt Sport Industry Award Category
The Sport Industry Group is delighted to announce London & Partners, the official promotional organisation for London, as the Official Category Sponsor of the coveted Award for Best International Sport Marketing Campaign, which will recognise top quality work from across the globe at the star-studded BT Sport Industry Awards 2013 on Thursday 2nd May in London.
London & Partners, which has had a proactive Major Events team in place since 2008, works to support and attract major sporting and cultural events into the capital as well as creating new events such as the world-class annual cycling festival Prudential RideLondon, which was announced last month.
London & Partners works with a wide range of sporting federations and commercial partners as well as assisting brands to activate across the capital, and will support the category, which features Infiniti, McDonald’s, Nissan/Playstation, Reebok, Samsung and TaylorMade Golf amongst the shortlist.
‘London & Partners’ influence and ability to bring the world to the capital makes it the perfect companion for the Best International Sport Marketing Campaign category,’ said Nick Keller, Chairman of the Sport Industry Group. ‘The shortlist represents the best work across the vast spectrum of international marketing and London & Partners complement this competitive field with a wealth of experience and vision.’
The organisation will receive an array of branding opportunities and other rights both in advance of the Awards ceremony and on the night. The BT Sport Industry Awards 2013 will once again bring together more than 1,750 of the sport industry’s key representatives at the industry’s flagship gathering, recognising the outstanding commercial achievements in sport this year across marketing, PR, sponsorship, talent management, advertising, community investment and branding.
The Official Partners of the BT Sport Industry Awards are Barclays, Deloitte and Eurosport. For more information on the event, click here.
Best International Sport Marketing Campaign, sponsored by London & Partners
- Infiniti – Infiniti Formula One Sponsorship of Red Bull Racing
- McDonald’s – McDonald’s Player Escort Programme UEFA Euro 2012
- Nissan and Playstation – GT Academy
- Reebok – The Sport of Fitness Has Arrived
- Samsung – Samsung Hope Relay
- TaylorMade Golf – TaylorMade Presents Outside The Ropes
