Lucozade Sport Strikes Ccpr Deal

Energy drinks brand Lucozade Sport has increased its burgeoning investment in
grass-roots sports participation programmes after striking a partnership deal
with the Central Council of Physical Recreation.

The association with the CCPR, which represents around 270 national governing
and representative bodies of sport and recreation in the UK, will see Lucozade
Sport provide sports nutrition products to a new of programmes funded by CCPR.

The new partnership will also allow CCPR members access to Lucozade Sport
products at an additional 15% discount on current consumer offers.

The CCPR will also enjoy direct access to the Lucozade Sport Science
Academy’s sports scientists and experts who will provide relevant sports
nutrition and hydration advice that can be easily translated into practical
solutions for athletes and sport administrators.