Martin Promoted To Global Role As M&C Saatchi S&e Targets New Markets
M&C Saatchi Sport & Entertainment has confirmed that UK CEO Steve Martin is moving to a new global position, with a brief to oversee the agency’s international growth.
As global CEO, Martin will focus on driving growth across the six offices of New York, Los Angeles, Berlin, Sydney, Johannesburg and London, while also looking at new office openings around the world.
The move will also see Jamie Wynne-Morgan, who joined Martin to help launch the UK agency in 2004, promoted from MD to UK CEO with a remit to drive the momentum of the London office.
In addition, Jodie Fullagar and Richard Barker will become Joint Managing Directors within the UK leadership team.
Fullagar joined M&C Saatchi Sport & Entertainment as the first employee in the Entertainment division over 12 years ago, before being named Head of Entertainment in 2016 where she has led the entertainment offering for the past three years. In that time the offer has grown to be 30% of the London business under her leadership. She is also an integral part of the Diversity & Inclusion committee for the M&C Saatchi UK group and leads the UK Group’s first Women’s Network.
Barker returns to the London office having spent five years running the M&C Saatchi Sport & Entertainment New York office, where he successfully won key clients Oakley, Paris Saint-Germain F.C. and TaylorMade whilst doubling the size of the New York business. He has helped win two major account wins for the Sport team since returning from New York.
Commenting on what the agency describes as an “upweighting” of its leadership team, Steve Martin said: “The agency had a very successful year in 2018 across all of the key markets, with some significant new business wins on top of organic growth of the current client portfolio.
“Whilst we want to continue to look to expand the Sport & Entertainment group of agencies globally, it is really important that we focus on keeping this momentum going in our six existing agencies and invest in key talent to help achieve our growth targets.
“Our London offer is vital to the success of the overall group and I am delighted to be able to create such a strong Leadership and management team to drive the UK market opportunity.”
M&C Saatchi Sport & Entertainment is a six-time Agency of the Year winner at the BT Sport Industry Awards. Its current roster of clients includes Coca-Cola, NatWest, Heineken, Ballantine’s and Reebok.
The agency is one of 13 that sit within the M&C Saatchi UK Group, part of a global network made up of 29 offices in 23 countries.
