Maximuscle Appoints Prettygreen
Maximuscle, the UK’s number one sports nutrition supplier, has appointed brand communications agency PrettyGreen to deliver and manage its consumer events as part of its 2013 ‘Protein Project’ campaign.
PrettyGreen’s sport and events teams will be working with Maximuscle to deliver three consumer participation events as part of ‘The Protein Project’, a through-the-line campaign that will leverage Maximuscle’s protein products, nutrition expertise and athletes and team ambassadors to educate consumers about the positive benefits of protein.
The Protein Project will see the lives of three ordinary members of the public transformed in front of the nation over 12 weeks. Promoted across print, television, online and social with a film featuring Maximuscle athletes, Maximuscle’s Protein Project will help competitors achieve their physical goals, get in shape and improve their performance through personalised training with Maximuscle’s elite athletes and protein and nutritional advice. Consumers will also be able to benefit from the project by attending one of three training events with Maximuscle ambassadors.
Mark Morgan, senior sponsorship & PR manager said: ‘We are excited to be bringing PrettyGreen on board to help us deliver what we hope will be three memorable consumer events as part of our 2013 Maximuscle ‘Protein Project’ campaign. We were not only impressed with their innovative thinking but also the wealth of experience they have delivering public participation events such as those we have planned – we look forward to working with them over the coming weeks.’
Lucy Mart, PrettyGreen head of sport said: ‘PrettyGreen is really looking forward to working with Maximuscle and their amazing team of training experts and elite sporting ambassadors on the Protein Project. We have a strong track record of delivering public participation events as well as extensive experience of activating sports properties to create brand fame. The Maximuscle event project provides us with the opportunity to apply both of these offerings to support a truly innovative through-the-line programme.’
