M&C Saatchi Retained By Travelex

Travelex has appointed M&C Saatchi Sport & Entertainment as its retained
agency for all the brand’s sponsorship and activation strategy.

M&C will be responsible for exploiting the sponsorship of Travelex’s
existing assets throughout 2007 and also developing a strategy for the brand’s
involvement in sponsorship for 2008 and beyond.

Travelex currently has high profile sponsorships including the Travelex £10
ticket season with The National Theatre, the Australian cricket team (whilst on
tour) as well as having personal contracts with Rugby player Jonny Wilkinson,
Tennis legend John McEnroe and Australian Cricketers Adam Gilchrist and Brett
Lee.

These assets will be used to promote Travelex’s products internationally –
including the Price Promise, their guarantee to give the best exchange rate in
the UK on your foreign currency if booked on-line at www.travelex.co.uk.

M&C Saatchi Sport & Entertainment was involved on a project basis
with Travelex until this year. In 2005 they signed and exploited the deal with
Jonny Wilkinson.