Mccartney To Design Adidas 2012 Team Gb Kit

Adidas has appointed British fashion designer Stella McCartney as creative director for its London 2012 Team GB ranges, overseeing the design of both athlete kit and fan wear for the brand.

For the first time in the history of the Olympic Games, the deal will see a fashion designer work with a sports brand to design competition wear for both the national Olympic and Paralympic Teams.

McCartney, daughter of former Beatles member Sir Paul McCartney, will also develop a Team GB lifestyle range for fans that will launch in autumn 2010.

The appointment is a new development for McCartney who already designs a women’s sports-inspired performance range for the brand – ‘adidas by Stella McCartney’.

adidas is the official sportswear partner of the London 2012 Olympic and Paralympic Games and has been designing Team GB’s kit since 1984.

Watch an interview with Stella McCartney on her new role here.