Mobile Content Supports Eurosport Growth
The increasing use of mobile phones to access content has helped reinforce Eurosport’s position as the leading media platform in Europe, according to the latest EMS study.
The 2012 EMS Summer Survey, which monitors the media consumption of the top 20% of household income earners across 21 European countries, shows the Eurosport Platform of TV, internet and mobile content was accessed by 54% of Europe’s highest earners each month, 17% more than its nearest competitor, CNN.
The largest area of growth was recorded by Eurosport.com’s suite of online content and smartphone apps, which generated a rise of 78% on the previous year, to four million fans each month.
Eurosport’s TV offer retained its position as the No.1 PETV channel once again, consolidating the top position for the 17th consecutive year, demonstrating that sport remains an attractive audience driver ahead of all other genres such as news, documentaries & music.
The pan-European broadcaster recorded growth in reach on a daily, weekly and monthly basis across its TV and online operations, with 26.4 million upscale Europeans enjoying its sports action each month.
Laurent-Eric Le Lay chairman & CEO of the Eurosport Group said: ‘Eurosport has worked hard to ensure its expertise, quality journalism and portfolio of live international sporting events are accessible to fans wherever they are.’
‘The results of the EMS Survey are very positive and confirmation of the excellent opportunities open to brands and commercial partners through Eurosport’s multi-media offer of TV, internet and mobile to consistently reach the most sought after demographic groups in Europe.’
