Movember UK Appoints Matta

MATTA has been appointed by Movember UK to support this year’s campaign to help raise money and awareness for men’s health issues, which will see the introduction of MOVE, challenging people to commit to being active everyday throughout Movember.

The creative agency will support the campaign, implementing advertising, digital and social campaigns in the UK and Europe to encourage men to talk about their health and take positive action.

The introduction of the MOVE initiative encourages ‘Mo Bros’ and ‘Mo Sistas’ to get physically active and make a commitment to improve their health while also raising funds.

Currently, the Movember campaign invests in four areas to help men live happier, healthier, longer lives; prostate cancer, testicular cancer, poor mental health and physical inactivity.

Tom Allwood, design & innovation director at MATTA, said: “We’re delighted to be working with Movember UK. November has almost become completely synonymous with the campaign, so this is the perfect time for to launch MOVE. An active lifestyle is so important for physical and mental wellbeing, so whether it’s a Mo or a MOVE, the new initiative will help to support the Movember Foundation’s goals to encourage men to live healthier, happier and longer lives. Hopefully the campaign we’ve helped create will encourage people to get on their feet throughout next month!”

Paul Mitcheson, head of UK marketing communications at Movember, said: “It has been brilliant working with MATTA to build the 2015 campaign and beyond as the Movember Foundation continues its drive to change the face of men’s health. They have quickly got to grips with how our brand works and consistently provide real strategic clarity in execution. Their creativity is on point and their ability to react fast is greatly valued. This year we are introducing MOVE as a new challenge to accompany the moustache, and Matta have played a crucial role in inspiring the nation to MOVE or Mo for men’s health this Movember.”