Mps Call For London 2012 Logo Rethink

The row over the new London 2012 Olympic logo refuses to go away after MPs
signed a series of motions in the House of Commons calling for a redesign.

Despite the widespread negativity towards the logo and the accompanying film,
which was found to cause epileptic fits, London 2012 organisers have
steadfastedly refused to consider any overhaul of the design, stating that such
a rethink was ‘not an option’.

However, MPs are moving to force the organisers’ hand led by Conservative MP
Philip Davies who described the design as ‘childish and ridiculous’ and ‘a
pathetic attempt to appear trendy’.

Though political support for a redesign appears to gathering strength, the
creator of an online petition against the logo which garnered 48,615 signatures
in two days has withdrawn his protest.

Petition creator Jonathan Ellis said: ‘I have decided to close the petition
as it becomes clear that the logo is here to stay – there is little point in
damaging the reputation of our Olympic Games, that was never the intention. The
protest has been effectively made.’

Olympics Minister Tessa Jowell said of the new design: ‘This is not just a
marketing logo, but a symbol that will become familiar, instantly recognisable
and associated with our Games in so many ways during the next five years.’

The logo, created by design agency Wolff Olins, cost 2012 organising
committee LOCOG £400,000.