Shorts: NBA, McLaren, Ospreys
The National Basketball Association (NBA) has signed a multi-year extension of its partnership Revolut.
As per the renewal, the London-headquartered financial technology company will remain as an associate partner for the NBA Paris Games in 2025.
Next season, the NBA will make its return to the French capital for two games on 23rd and 25th January between the San Antonio Spurs and Indiana Pacers.
Revolut first partnered with the league for this year’s Paris fixture, which took place on 11th January.
“As one of Europe’s largest banks, we’re excited to deepen our relationship with the NBA through a new multiyear partnership,” said Antoine Le Nel, Chief Growth and Marketing Officer at Revolut.
“Building on last year’s success, we are expanding our collaboration with even more touchpoints across additional markets, creating enhanced benefits for our customers.
“This goes beyond traditional sponsorship – we’re committed to delivering innovative, exclusive perks and unforgettable experiences that resonate with basketball fans globally.”
Formula 1 outfit McLaren Racing have launched a new performance hub in partnership with Optimum Nutrition.
The new fitness centre is located at McLaren’s Technology Centre headquarters in Surrey.
The space comes as part of the organisation’s plans to support the physical and mental wellbeing of its team and employees.
Optimum Nutrition has offered guidance and expertise throughout the development process for the facility, which will offer a range of the company’s products.
URC Championship side Ospreys have extended theor partnership with ale brand Doom Bar for the 2024/25 season.
Under the renewal of the original contract, which was first signed in 2022, the Molson Coors-owned company’s logo will continue to feature on the Welsh club’s shorts.
Doom Bar products will continue to be avaialble at the team’s Swansea.com Stadium home, of which Molson Coors serves as its official brewery.
“It’s a pleasure to welcome Doom Bar back as partners this season,” said Ospreys CEO Lance Bradley.
“A market-leading brand popular among our supporters, Doom Bar and backers Molson Coors have been avid supporters of Ospreys for several years, and it’s significant to see them on the Ospreys kit come match day.”
Basketball England has teamed up with NHS Blood and Transplant (NHSBT) to help address inequalities through education on blood donation.
Through the new working partnership, BE will highlight the importance of giving blood at various moments throughout the year across its platforms.
These include the Sickle Cell Awareness Month of September, Black History Month in October, National Blood Week in June, and the opening of the Brixton Donor Centre in 2025.
BE’s Equality, Diversity and Inclusion Manager Alfred Nelson said:
“The basketball community looking after one another is a great source of pride for BE, ensuring that everyone has a fair chance to thrive and develop within the sport,” said Alfred Nelson, equality, Diversity and Inclusion Manager at Basketball England.
“Donating blood is no different. The NHS needs donations to save lives and meet the needs of patients across England now and in the future.
“We hope our partnership with the Blood and Transplant unit can encourage more people to begin their blood donation journey and raise awareness of blood disorders that commonly affect people within our community, such as Sickle Cell.”
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