New Deal Permits London 2012 Supplier Recognition

Suppliers involved in the successful staging of London 2012 will be able to promote their involvement in the Olympic and Paralympic Games after a landmark deal was reached between the government, the BOA and the IOC. 

It is the first time that companies supplying goods and services for the Games, who are not official sponsors, will be allowed to use their involvement to help develop new business. Until now companies had been banned from associating themselves with the Olympics. 

Tens of thousands of companies worked on London 2012 – ranging from helping to build the Olympic Park and venues to providing services during the Games – and the new agreement will allow the suppliers to actively promote their work.

The new deal, announced by London 2012 chairman Sebastian Coe and culture secretary Maria Miller, is designed to boost the country’s economy by helping firms land contracts and deals on the back of their involvement with the Games.

The Government has committed and additional £2 million to the BOA to allow them to establish and operate the new ‘supplier recognition scheme’.

Companies will be able to apply to the BOA and, on receipt of the free licence, will be able to actively promote their work at trade shows both in the UK and internationally and use their involvement in direct pitches.

The licence will also give businesses exclusive access to the Olympic Delivery Authority’s library of photographs from the project.