New Outdoor Ad Package For Wembley

A single brand could own all the outdoor advertising sites at Wembley Park Tube
station – the main travel point for the new Wembley Stadium – after details of a
new media buying package came to light.

Media buyer CBS Outdoor, formerly known as Viacom Outdoor, is aggressively
marketing the package which includes bespoke ticket hall and corridor sites,
Bluetooth and branded seats within the station and newly installed LCD panels
on-site.

Justin Stark, head of impact at CBS Outdoor, said: ‘This is the first time we
have ever offered a single brand a strategic advertising platform on this scale.

‘It’s an exceptional opportunity for the right brand to captivate an
affluent, dynamic and diverse group of consumers who are in a positive and
receptive mindset.’

Wembley Stadium is set to open its doors for this season’s FA Cup Final in
May.