New Social Network Breathesport Launches
Plans for a new mobile celebrity-led social network entitled BreatheSport have been announced. According to the company, the mobile platform will carry live celebrity response to sports breaking news and live sports events, in a troll-free area known as the locker room.
Fans can then also engage indirectly in a separate area called the fan zone.
BreatheSport claims that it has signed up more than 100 sporting celebrities to participate on the platform, including the boxer Carl Froch and cricketer James Anderson.
Users will be able to enter a rewards scheme that allows them different levels of access to the site and to the sporting talent.
Barry Houlihan, the founder of Mobile Interactive Group, has co-founded the launch. Among its advisory board are Tim Brooks, the former managing director at Guardian News & Media, and Peter Reid, the former England footballer.
Houlihan said: ‘As a team we have developed some of the most innovative mobile technology in the world in our previous ventures. We know that sports fans are obsessive about real time news and engaging with sports celebrities, pundits and fellow fans.’
‘We wanted to bring that experience together in a mobile first experience as we recognise that global content providers and social networks have not yet brought order and structure to live sports debate. We have been delighted by the response from celebrities to our vision and cannot wait to get the BreatheSport experience into the hands of fans around the world.’
BreatheSport, which has raised £905,000 from the previous Mobile Interactive Group backers, will launch to the public later this year on all mobile platforms.
