New Sponsor For British Superbikes
Bike insurance firm MCE Insurance is become the new title sponsor of the British Superbike Championship after striking a deal with commercial rights holder MotorSport Vision.
The contract runs for the remainder of 2009 and for a further three years, making it the longest title sponsorship deal in the history of the motorcycling series.
MCE director Julian Edwards believes the new relationship with MotorSport Vision group will provide a powerful partnership for future success.
He commented: ‘At MCE we are totally committed to becoming the UK’s best motorcycle insurer and it has become clear that BSB offers an excellent opportunity for us to really understand bikers need. These are exciting times for MCE and we are absolutely thrilled about being involved with the world’s best domestic Superbike series.
‘To celebrate our partnership with BSB, we have also launched Club MCE, giving existing and new customers money can’t buy BSB opportunities, such as grid walks, pillion laps and walk the track tutorials with leading riders.’
The inaugural MCE Insurance British Superbike Championship event takes place at Brands Hatch circuit on 7th-9th August featuring the first ever BSB ‘triple-header’ and a live track appearance by the legendary former Grand Prix rider Giacomo Agostini.
