Nike Launches Latest Nike+ TV Ads
Nike has launched the latest advertising spots promoting its Nike+ product, featuring a humorous take on an everyday runner trying to get into shape.
The latest 30-second films for Nike+, the wireless system that links Nike running footwear with the iPod Nano music player, focus on the unique way that individual runners connect with Nike+.
The main advert, ‘Not a Runner’, emphasises the challenges facing a regular man trying to get into shape and ditch his ‘man boobs’. Using humour, this spot is aimed directly at the novice runner.
The ad is supported by three regionally targeted spots featuring marathon world record-holder Paula Radcliffe, professional dancer Sofia Boutella and reigning European long jump champion Andrew Howe for the UK, France and Italy respectively.
Paula Radcliffe shares her thoughts on the various stages of her running career in the setting of Loughborough University campus. Nike Dance athlete, Sofia Boutella runs through the streets of Paris at night to the pulse of music and Andrew Howe, the Italian long jump champion, plays the drums when he’s not training. He can be seen racing through the streets and countryside of Rome to the sounds of his band, ‘Craving’.
The films were developed for the local markets but their wide-spread appeal will see the ads promoted online across the world.
The adverts were created by Wieden & Kennedy Amsterdam, Nike’s incumbent advertising agency with media handled through Mindshare.
The new spots are expected to run for three months and follows on from the debut advertising campaign for the Nike+ product, ‘Addicted’, which broke in April 2007.
