Nike Names New UK Marketing Director

Nike has named Gino Fisanotti as its new marketing director heading up UK and Ireland replacing incumbent Simon Pestridge, who is promoted to the role of global brand director.  

Currently, Fisanotti is EMEA brand director at the sportswear brand and has been with Nike since 1996. He has held a number of senior marketing positions including marketing director for Latin America.

Fisanotti’s promotion comes soon after the sportswear company recently announced it is reduce its overall global workforce by 5% – totalling about 1,750 jobs.

Marketing campaigns for Nike have been relying heavily on brand ambassadors in recent years, one of the most memorable being a Guy Ritchie-directed campaign starring Cesc Fabregas, Wayne Rooney and Cristiano Ronaldo.